Mark LaBarbera
Director of Athletics
Kris Sanders
Administrative Assistant for Athletics
John Kuka
Associate Director of Athletics
Erik Weiler
Associate Director of Athletics for Internal Operations
Sarah Pruess
Associate Director of Athletics for Compliance/Senior Woman Administrator
Rin Seibert
Director of Recreational Sports/Associate Director of Athletics
Candy Jessen
Assistant Director of Athletics for Business Services
Elizabeth Conard
Assistant Director of Athletics for Academic Support and Student Services
David Kay
General Manager - Valpo Athletics Sponsorships
Matt Ward
Compliance Coordinator
Jake Sale
Assistant Director of the Crusader Fund
Erica Fedornock
Athletic Ticket Operations Manager
Lexi Nichols
Assistant Director of Marketing for Athletics
Robbie Crimmins
Director of Event Operations
Ron Blatz
Broadcast & Streaming Manager
Renee' Turpa
Group Sales Ticket Coordinator
Merel Nelson
Operations Coordinator
Lissa Yogan
Faculty Athletics Representative
Full List
Lexi Nichols

Lexi Nichols

Assistant Director of Marketing for Athletics

Phone (219) 464-6114

Lexi Nichols joined the Valparaiso University staff as the Assistant Director of Marketing for Athletics in October of 2016.

In her role, she is responsible for all in-game marketing and promotions, gameday atmosphere and fan experience.

Nichols brings to the position knowledge of marketing for Valpo Athletics through her time as a student assistant to the department while she was an undergraduate and graduate student. During her tenure as a student, Nichols was also involved in fundraising, was an editor and reporter for the Torch student newspaper, served as a football concession stand student coordinator and coordinated the senior class gift.

After finishing her master’s, Nichols briefly served as Morgan Township High School Athletic Secretary before taking her job at Valpo.

Raised and still residing in Westville, Ind., Nichols earned her bachelor’s degree in sport management from Valparaiso University in 2014 and her master’s degree in sports administration from Valparaiso University in 2016.