Official Athletic Site of the Valparaiso University Crusaders
Valpo Athletics Launches New Social Media Fan Engagement Program

Friday, August 31, 2012

Valpo Athletics announces the launch of a new social media fan engagement program where Crusader fans can show their support for Valpo Athletics and each individual team through a combination of in-game social media campaigns, engaging teams on social networks and earning rewards through our new Valpo Crusader Social Rewards program. Fans can visit ValpoRewards.com to start playing!

Developed in partnership with Lodestone Sports, the leader in social media programs for college sports, fans receive points for participating in social media activities such as ‘liking’ Facebook posts, commenting, sharing, tweeting hashtags, re-tweeting, watching a Youtube video, checking in on Foursquare or Facebook, scanning student cards or posting photos and taking in-game polls with Social Stadium Twitter promotions.

Fans can also gain points by taking polls, signing up for promotions, printing coupons and more on Valpo Athletics team Facebook pages.

The program tracks overall point leaders, athletics leaders and individual team leaders from football to golf. In addition, fans can sign up for special promotions, coupons or become the Fan of the Week on team Facebook pages. This will allow Valpo to create a unique experience and promotion for each team, drive awareness and reward their super fans.

There will be grand prizes, giveaways and special fan experiences Valpo Athletics supporters can earn through their social media activity.

Mark Drosos, President of Lodestone Sports, commented “We are proud to have such a prestigious program like Valpo as a partner. Their commitment to social media will prove to create an even stronger bond between the school and their fans while creating new relationships with local sports fans.”

In addition, Mark added “With the shift in consumer attention to social media and the ‘second screen’ experience, this program will allow Valpo to develop great new in-game social media promotions, extend traditional marketing programs into social networks like Facebook and reward fans for their social media support of Valpo teams.”

This is just the beginning as Valpo Athletics will be adding new social platforms, additional ways to earn points and engage with teams and friends before, during and after games.

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