Erica Jessen was promoted to Assistant Athletic Director for Marketing and Fan Experience in March 2023 after serving as Director of Ticketing and Promotions and previously Ticket Operations Manager. A Valparaiso University graduate and Northwest Indiana native, Jessen has been a member of the Valpo Athletics staff since 2014.
In her current role, Jessen provides strategic leadership for the department's marketing, ticket sales, promotions, fan experience, and community engagement efforts. She oversees marketing and ticketing operations for Valpo Athletics, develops revenue-generation strategies, manages advertising and digital marketing campaigns, and leads game-day presentation and fan engagement initiatives for the department's ticketed sports programs.
Under Jessen's leadership, Valpo Athletics has experienced significant growth in ticket sales, attendance, and fan engagement. She led the implementation of the department's vivenu ticketing and CRM platform, launched new digital marketing initiatives, and oversaw ticket sales and marketing strategies that produced substantial growth across football, volleyball, men's basketball, and women's basketball. Her efforts have also enhanced the game-day atmosphere through innovative promotions, interactive fan experiences, and community-focused programming.
Jessen serves as the sport administrator for the spirit squads and pep band and works closely with campus and community partners to strengthen the connection between Valpo Athletics and the region.
A 2014 graduate of Valparaiso University with a bachelor's degree in sport management and a minor in business administration, Jessen resides in Valparaiso with her two children, Maycie and Jacob.
