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Valpo Athletics Enjoys Year-Over-Year Revenue Generation Increase

Thanks to the generosity of supporters and fans, the Valparaiso University Department of Athletics elevated its fundraising and revenue-generation success during the 2024-2025 academic year, boasting notable increases in all aspects of revenue generation.
 
Valpo Athletics exceeded its revenue goals and achieved significant year-over-year growth in critical revenue-generation categories in 2024-2025, including tickets, sponsorships and fundraising.
 
The department enjoyed a 40 percent increase in sponsorship revenue, a 27 percent increase in gameday revenue (i.e. tickets, parking, hospitality, concessions) and a nine percent jump in fundraising. Overall, Valpo Athletics increased its revenue generation by 15 percent in 2024-2025.
 
The sponsorship success included inking the largest corporate sponsorship agreement in Valpo Athletics history with UChicago Medicine.
 
Over 1,000 donors made gifts to Valpo Athletics, a critical milestone in building the philanthropic support needed to provide transformational experiences for student-athletes. Almost 400 new donors made contributions to athletics on Valpo Day alone. The final count of athletics supporters on Valpo Day exceeded $230,000 thanks to generous alumni, family and friends from 38 states and three countries. The efforts of the department's coaches and student-athletes helped Valpo Athletics lead the way for the University, creating 40 lead-up and day-of Valpo Day activities.
 
"We are extremely proud to play an important role in amplifying the spirit of Valparaiso University through Valpo Day, athletic competitions, community events and how we show up every day," Director of Athletics and Campus Recreation Laurel Hosmer said. "We continue to invest in our staff and support systems to ensure we are maximizing all of our revenue generation efforts and the opportunity to provide top-notch experiences to everyone we encounter. I am incredibly grateful for the generosity of our passionate alumni, family and friends this past year. Your continued support is paramount in our ability to realize the success our student-athletes, campus community, alumni and fans are invested in as we shape the future of Valpo Athletics." 
 
As Valpo Athletics continues to build on this success, it will help the department position itself for competitive excellence and improvement for student-athletes, coaches and fans. To support Valpo Athletics, click here to purchase tickets or here to give to the Valpo Victory Fund.
 
Men's and women's basketball season tickets are on sale now. Click here to purchase men's season tickets, or click here to purchase women's season tickets. For information regarding purchasing men's basketball parking or hospitality, contact Ted McCoart at ted.mccoart@valpo.edu.
 
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